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    <loc>https://www.arrojopro.com/features/2023/10/20/new-seminars-for-2024</loc>
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    <lastmod>2024-10-01</lastmod>
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      <image:title>Stories - New Seminars for 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.arrojopro.com/features/2023/7/25/arrojo-experience-october-8-9</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
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      <image:title>Stories - ARROJO Experience October 8-9 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.arrojopro.com/features/2023/4/20/razor-cutting-trends-star-on-stage-at-abs-chicago</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
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      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>ARROJO MainStage Hair Show ABS Chicago, 23</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/4d2a45d6-963e-4459-9b82-32e823aba90e/5bdbcbf9586256-DW372692811.jpg</image:loc>
      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>Nick Arrojo (clockwise far left), Emma Offen (clockwise second from right), and Alexis Sarris (clockwise far right), talk to the audience about the technical and creative inspirations behind the Trend ‘23 collection from ARROJO.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>Nick Arrojo’s pioneering razor cutting technique has revolutionized hair cutting, adding wearable texture and taper to modern styles. At ABS Chicago thousands of stylists gathered around Main-Stage and the ARROJO Booth to get a closeup of Nick’s precision-based, artistic method.</image:caption>
    </image:image>
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      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>Nick Arrojo making the people happy as he demonstrates the diffused blow-dry technique for full, shapely curls.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/c8ba0c9b-77ef-4f07-93ca-c83bfac757d9/IMG_9592.jpg</image:loc>
      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>Kayla, ARROJO Main-Stage Model, wears freehand layered scissor and razor combo cut with hand-painted highlights around the face frame and American Wave Texture Service for curl expansion and definition. Styled with ARROJO American Wave Structure Styling Cream and ARROJO American Wave Glint Texture + Shine Spray.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/5165f0ac-54da-4cb4-9a98-579193f61ca3/IMG_9453.jpg</image:loc>
      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>Julia, ARROJO MainStage Model, wears shoulder-grazing razor cut lob with tapered ends and dimensional blonde hair color. Hair styled with ARROJO Protective Thickening Lotion, ARROJO Defrizz Serum, ARROJO Refresh Dry Conditioner, and ARROJO 1/1/4 inch smoothing iron.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/a86a5c70-a34e-4f50-b232-4168d79a427d/IMG_8901_jpg.jpg</image:loc>
      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>As well as show models we also pluck people from the ABS audience, so they too may experience an ARROJO haircut and color. This young lady’s charming smile inspired a layered shag with piece-y bangs to spotlight her eyes, cheeks, and temples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/f5c348a5-311b-42a3-8c63-a20071de5901/IMG_9492.jpg</image:loc>
      <image:title>Stories - Razor Cutting Trends Star On Stage At ABS Chicago - Make it stand out</image:title>
      <image:caption>Show models present a live representation of ARROJO Trend ‘23 Collection while the trend inspiration video with many more featured colors and cuts plays from behind, offering ABS attendees a complete picture of our latest direction, inspired by luxe yet edgy NYC street style.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.arrojopro.com/features/2023/1/24/bring-nick-arrojo-into-your-salon-for-hair-education</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/206d59c6-bfe8-4350-80e0-8ae0e139e6a0/nick-makeovers2.jpg</image:loc>
      <image:title>Stories - Bring Nick Arrojo Into Your Salon For Hair Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2022/11/10/nick-arrojo-advocates-for-ada-compliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
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      <image:title>Stories - Nick Arrojo Advocates for ADA Compliance</image:title>
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  <url>
    <loc>https://www.arrojopro.com/features/2022/11/1/rejuvenation-reigns-at-expo-west-palm-beach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/c4b500e8-df8f-43bf-997f-287b2db853f5/IMG_0037_jpg.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/0a6c44ea-05c8-4253-a1e6-941d058d152f/IMG_9364.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Expo guests &amp; artists meet &amp; mingle at the rooftop welcome party at the Canopy Hilton West Palm Beach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/0cbb8507-d24a-4b2c-ba36-3f21288c0c67/IMG_3113.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Nick shares his story of a $12 million debt, incurred through the pandemic, overcome through a never say die attittude.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/e12f5153-3d29-4791-b617-7d63f0bfc174/IMG_3125.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Peter Gosling demonstrates modern men’s hair cutting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/13d4e862-7897-4c2c-bbeb-5ba8c995fdc8/IMG_9534.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Peter’s finished model shows off the ‘uncut’ trend sweeping across men’s grooming</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/90c57926-6d7e-48ea-aba4-eca4719e6a5a/IMG_3152.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>“Light as a feather, stiff as a board.” Jamie uses clever cultural references to help colorists understand her hair painting techniques.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/0e7e8f78-f315-472d-89e9-039b9ef13ab8/IMG_9642.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Jamie’s hair painting model shows off her face-framing, “money-piece”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/c24abf6a-ac8e-41c9-ade1-abc3215acce5/IMG_3164.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Garrett highlights how, rather than taking sections, he feels for the density of the hair, allowing intuition to take the lead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/17e1307f-5a0a-466c-ac5f-460588e0916e/IMG_9607.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Garrett’s finished model displays the beauty and grace of short curly hair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/384110a3-8b55-407c-acdb-f4c9c50094a4/IMG_3174.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Kelly Cahen’s inspiring presentation reminds us that we can all control our destiny</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/abe9287e-32be-4433-9f66-fbd569a8d051/IMG_9621.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Sarai Speer’s presentation empowers us to conquer social media with a laugh and a smile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/eb1121a0-7633-4a9a-81b3-5a5cbb255edf/IMG_9674.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Corrina Hernandez’s razor cutting technique is grounded in technical excellence and creative versatility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/c3471f7e-524c-4a94-80e3-deb61b56649d/IMG_9715+3.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>For Corinna Hernandez, shape, texture and taper come together to create a perfectly imperfect pixie-crop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/4dabf991-9cc6-45f9-84f9-6f593a80ec04/IMG_9731.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Tracy talks through her inspiration for this cut and color</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/d7046fd9-d8c5-40b4-baa6-e983ef4ff591/IMG_9759.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Tracy’s finished look is a stunning natural texture with pops of sunburnt color - a fitting way to end the day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/66218317-63fe-4eeb-ae63-33f4507d6bd6/IMG_9797.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>DJ EmmaX starts the good time boogie get down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1c58e0a8-40c0-400b-bd5a-a476f5f27fbf/IMG_3199.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>We are hairdressers, and we like to party. Sorry, not sorry!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/6aa8de9c-0e69-4201-a6de-caae92a7c604/IMG_3191.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Guest artists join the ARROJO party, making for inclusive one-for-all, all-for-one vibes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/78922bec-8a39-4d37-bc48-db01b459fcc6/IMG_3202.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Everybody dance now!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/249836b6-d46e-4bcb-bdba-23ea5dc47876/IMG_3223.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Geno speaks home truths, fires up the crowd, and gives us a laugh a minute</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/d461a1a7-9cba-4793-8c78-b2abaeb9554b/IMG_3227.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Nick and Lori discuss how color manufacturers like Wella can empower hairdressers, and especially the new wave of independent artists. It’s great to know a brand like Wella has our back, and yours</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/55391c44-35d3-4b99-9209-2d817122684f/IMG_3228.JPG</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Lina and Paul talk through their technical and creative inspirations for these looks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/7ad3f4e6-4b51-472a-b769-4e0509263565/IMG_9922.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Paul Merritt shows off his freehand scissor cutting technique</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/bbae8506-fea6-419c-b90e-1de3b1d68940/IMG_0032.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>ARROJO Trend Presentation models looking and feeling their best</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/8407c0ce-7faa-4378-bef3-f500740f4c60/IMG_0042.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>These incredible cuts and colors perfectly suit the personality and lifestyle of models Taylour and Genesis, emphasizing the importance of the right cut and color for the right person.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/ee56fb8b-dd26-4554-8574-a19379ba1896/WellaColorLP-Header-05-2022.jpg</image:loc>
      <image:title>Stories - Rejuvenation Reigns at Expo West Palm Beach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2022/4/26/in-living-color-hair-painting-seminar-makes-a-splash-with-stylists-across-the-states</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/cd79cd19-42df-426b-b8c4-bf111e3cc9c4/IMG_6979.jpg</image:loc>
      <image:title>Stories - In Living Color - Hair Painting Seminar Makes a Splash With Stylists Across the States - Make it stand out</image:title>
      <image:caption>These passionate stylists came together to practice modern hair painting trends and techniques.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/64b777d3-386e-4001-916c-5e5ba958a4e8/IMG_6897_jpg.jpg</image:loc>
      <image:title>Stories - In Living Color - Hair Painting Seminar Makes a Splash With Stylists Across the States - Make it stand out</image:title>
      <image:caption>A closeup look at artisan hair painting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/a62adc29-6055-4120-8662-e59698374f9a/IMG_6920_jpg.jpg</image:loc>
      <image:title>Stories - In Living Color - Hair Painting Seminar Makes a Splash With Stylists Across the States - Make it stand out</image:title>
      <image:caption>Mastery through practice - all ARROJO Academy seminars are hands-on for all attendees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/66ac6bb1-3625-4032-b725-8167b3b5927a/IMG_6922_jpg.jpg</image:loc>
      <image:title>Stories - In Living Color - Hair Painting Seminar Makes a Splash With Stylists Across the States - Make it stand out</image:title>
      <image:caption>Hands-on practice with guidance from our team or master educators is the essence of ARROJO Academy seminars. Love your work. We Do.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2022/4/5/hair-education-comes-to-westchester-as-nick-arrojo-leads-all-star-cast-in-trendy-expose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/b7eb01f0-22cb-4a6c-8154-556350305211/IMG_2768.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>ARROJO Presentation models feature color and texture with a street-inspired rock and roll vibe.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/a2f2dd3f-85f1-44b8-89b0-388e6059f16a/IMG_2637.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Nick Arrojo (clockwise left) takes through the work of the ARROJO Creative Team</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/72252997-eebd-4d62-a3bb-1152ed33d0ad/IMG_2640.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Gina Arrojo (clockwise left), Lina Arrojo (center), Annmarie Parker (clockwise right) demonstrate hair painting, advanced razor cutting, and occasion styling, respectively.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/14bee6b6-217a-4c93-a128-4296f93fedf8/IMG_2641.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Nick Arrojo (clockwise left) is joined on stage by hairdressing legend, Franco Osso. Franco’s Hair Dimensions Salons have been in business for 50+ years; they are ARROJO Ambassador Salons, and the friendship between Nick and Franco has established a new connection between hairdressing in NYC and Westchester.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/49eda59f-eb13-4eb9-ac1a-676bfb89aa72/IMG_4034.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Chappaqua Performing Arts Center is a beautiful venue - we were so happy to have a full house!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/a287dbf6-a8da-4dee-a8ed-db2d9c842e29/IMG_2646.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Lina Arrojo displays the ‘planing’ technique. One of the most advanced methods of razor cutting, it enables stylists to collapse the interior of the shape, creating more room for texture and movement.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/a23abcfd-cdab-4f5d-b602-07661b8b3fe3/IMG_2632.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Annmarie Parker uses our Fierce Firm Hold Hairspray to build the structure for Hollywood Waves.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/6f6b97e3-4971-402a-8cfc-eea7c70133ac/IMG_2679.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Nick Arrojo talks about our revolutionary permanent texture service, American Wave.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/c15f2faf-a2e6-4222-a3e0-4a4a61d06bf5/IMG_2680.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Alexis Sarris, color and texture specialist at ARROJO Soho, displays the wrapping techniques that makes American Wave a modern and creative service for enhanced textures.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/750f30ae-cb99-4110-8570-c7d1d2cc0ff3/IMG_2698.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Paul Merritt, Creative Director of ARROJO Cosmetology School, displays the vanguard cutting and styling skills that make him one of the world’s most in-demand editorial stylists.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/16638222-857b-431c-8b75-2c7390af8f06/IMG_2730.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Paul Merritt (clockwise left) shows precision scissor cutting and Nick Arrojo (clockwise right) shows straightedge razor cutting. Nick explains the difference as such. “Scissor cutting is like architecture, razor cutting is like sculpture. It’s not that either is better, they’re just different.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/0971af61-68d1-4205-ba56-25dd1cd06d77/IMG_2732.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Nick Arrojo demonstrates a shoulder-grazing layer cut - what Nick calls his salon '“money-maker.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/4778c19b-6206-441f-b480-03527be6246b/IMG_2737.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Ygor Silva, graduate of ARROJO Cosmetology School and now building clientele as a stylist at ARROJO Soho, blow-dries on stage for Nick. It’s Ygor’s first stage appearance as a stylist and his does a brilliant job!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/e4f22e9a-ec1e-4e11-beec-29a5146246f4/IMG_2767.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Paul Merritt shows of the punk rock attitude of his demonstration model’s new hair cut.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/0ba755e7-f824-4f64-8486-97353782eda3/IMG_2768.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Presentation models wow the crowd with lived-in hairstyles, colorful fashions, and spring makeup palettes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/24540063-629c-48b7-bd0e-05cda80c9ddf/IMG_2785.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>All these models done in a two hour show!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/e9977762-fe1f-45bb-b9d7-4e8d81c20bff/IMG_2789.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Seventies vibes in this modern version of the shag.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/843fdcce-03e5-4396-985c-00b94ff7fa07/IMG_2790.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Vanguard pixie-mullet gives edgy confidence to Valeria, one of our presentation models.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/59360c91-6858-4c07-b8e4-088862e8b2cf/IMG_2792.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Highlights with hair painting around the face-frame is one of the most requested services in the salon.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/756c7a59-f8c3-40bc-abfd-2378f5cab7e3/IMG_2795.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>For this presentation model, curls rule!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/4e1bd88c-8edf-40e8-8774-cae81aa7bdfc/IMG_2797.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Full fringe and wispy texture is a great combination for spring and summer styles with attitude.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/31c4cfd0-da34-4990-a5e6-5472bb8df632/IMG_2818.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>Bombshell blondes never go out of fashion. For this presentation model, a creative razor cut adds contemporary style to the classic color.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/312be593-428e-4449-a76f-b960b5fc5e16/IMG_4018.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>ARROJO Product was used for all looks created at the Exposé show. If you want to carry them in your salon, contact Valeria@arrojonyc.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/82a0e23a-aa76-40d6-9579-ef1437b698f5/IMG_4020.JPG</image:loc>
      <image:title>Stories - Hair Education Comes to Westchester as Nick Arrojo Leads All Star Cast in Trendy Expose - Make it stand out</image:title>
      <image:caption>A massive thank you to everyone that joined us at Chappaqua Performing Arts Center. Love your work, we do!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2022/3/11/hollywood-waves-class-inspires-modern-classic-occasional-styling-an</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/09c369bc-4611-4094-9a65-d4de292bfa3b/IMG_1667.png</image:loc>
      <image:title>Stories - Hollywood Waves Class Inspires Modern Classic Occasional Styling - Make it stand out</image:title>
      <image:caption>Annmarie demonstrates her renowned Hollywood waving technique.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/9192892b-007e-4870-8c5e-2b947804495d/thumbnail_Image-4.jpg</image:loc>
      <image:title>Stories - Hollywood Waves Class Inspires Modern Classic Occasional Styling - Make it stand out</image:title>
      <image:caption>Annmarie using Fierce Firm Hold Hairspray to set the hair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/c79da5f0-94cd-4f34-8f22-faca3ddbb35e/thumbnail_Image-1.jpg</image:loc>
      <image:title>Stories - Hollywood Waves Class Inspires Modern Classic Occasional Styling - Make it stand out</image:title>
      <image:caption>Models pose in glamorous Hollywood Waves and Big Sexy Curls</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/008a9435-138e-4a2c-b587-32ea69e94eb2/thumbnail_Image-2.jpg</image:loc>
      <image:title>Stories - Hollywood Waves Class Inspires Modern Classic Occasional Styling - Make it stand out</image:title>
      <image:caption>Attendees study Annmarie’s demonstration before practicing on mannequins</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/49416c72-fff8-4a8d-aa28-f2ae182d11a5/thumbnail_Image-3.jpg</image:loc>
      <image:title>Stories - Hollywood Waves Class Inspires Modern Classic Occasional Styling - Make it stand out</image:title>
      <image:caption>Model wears big cascading curls in another featured demonstration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/57713550-3333-40fc-8a06-e7b7c00fee61/thumbnail_Image-5.jpg</image:loc>
      <image:title>Stories - Hollywood Waves Class Inspires Modern Classic Occasional Styling - Make it stand out</image:title>
      <image:caption>Annmarie and model celebrate another successful seminar</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2022/1/26/product-education-amp-culture-makes-arrojo-the-top-brand-for-barbers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/348a2e7e-9c5e-4a49-bd8b-0c5a9da875a7/IMG_1763-2.jpg</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/434757cc-407b-47a9-a6d7-d8f2e9a1add8/Screen+Shot+2022-01-26+at+4.47.42+PM.png</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Steve Ferreira, clockwise left, receives a visit from Nick Arrojo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/7a1be84b-382e-4692-8de9-00421e932b70/evan-barbers-den-barbershop-belmont.jpg</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Evan Georgopoulos is one of America’s most successful barber shop owners. He credits working with ARROJO as one of the reasons for his success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/3b96a971-7851-47a8-9d72-1d8d32d33b7e/Screen+Shot+2022-01-26+at+4.57.26+PM.png</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Patrick Lewis, clockwise right, grooming hair on set.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/a4993c8c-74d8-461f-b3b0-731da9da0853/Screen+Shot+2022-01-26+at+5.00.14+PM.png</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Bobby Thompson, clockwise left, working behind the chair.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/c3bd2d28-e811-4374-9604-2383f2c3e941/mens-products03.jpg</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/212f633f-1c05-4017-954f-b1edf31d8992/SCHULZE_ARROJO_OCT_17_5.jpg</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Image from the “Control’ Editorial using ARROJO Product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/33d8da19-ef04-4d6f-be8a-4f849c9d735b/Alpha8.jpg</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Image from ARROJO ‘Alpha’ Editorial using ARROJO Product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/fc8e61bb-1e17-4342-a475-00344e1cbba6/reservoir_28-1.jpg</image:loc>
      <image:title>Stories - Product, Education &amp;amp; Culture Makes ARROJO The Best Brand For Barbers - Make it stand out</image:title>
      <image:caption>Image from ARROJO “Reservoir” Editorial using ARROJO Product</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2021/9/23/jet-fueled-inspiration-at-arrojo-expo-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632419185565-NM37E1VGOY4ZFEQSL8LE/Screen+Shot+2021-09-23+at+1.45.35+PM.png</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Nick Arrojo opens the 10th Anniversary Expo, the hair show that pioneered a new era of independent, stylist-driven events.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632419588319-2CK2CZZZK82MB2RW4YJB/IMG_0717+copy.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Nick Arrojo’s opening presentation highlights commercial colors and cuts, each with a distinctive creative edge to set your work apart. All colors created using L'Oréal Professionnel, our exclusive color partner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632420368055-OEYQSOTG5THBG21QO4FD/IMG_0736+copy.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Nick’s models pose behind the scenes at the TWA Hotel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632420765440-FFRU8OTLUXJR988386ZO/IMG_0725+copy.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>ARROJO Cosmetology School alumni, and now a global editorial stylist, Aziza Rasulova’s braiding presentation wowed the crowd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632421126598-6YC7OZ0CMQXE24IZUAUC/IMG_0781+copy.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>A closeup look of Aziza’s chain link braid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632429629040-L4V36DAZG5Y6KF8TDPVY/IMG_0798.jpg</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>ARROJO Cosmetology School Educator, Annmarie Parker, demonstrates her renowned Hollywood Waving techniques.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632421840272-J91OQV0BS9PRBAP0K6MH/IMG_0817+copy.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Annmarie poses with her Hollywood Wave models.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632429681297-NXXEGTY5U2MXMO23NNR0/IMG_0821.jpg</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Vivir Pro Microtubing Hair Extensions Presentation highlights their patented and lucrative no glue, no tape custom hair extensions service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632422927282-PF0HF5JNG4I3FCNB5P0Z/6de6ef8a-74ea-7c03-9aec-f06326405a3a.jpg</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Paul Merritt shows off freehand cutting techniques in his modern grooming presentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632423314920-W5ZI7IQUTV95YIC7F19S/IMG_0863.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Paul talks through his inspiration for the collection - the increasingly blurred lines between male and female fashion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632423690707-6UA2ZWR2CZW0XMPURARQ/IMG_0911.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Highlighting the non-binary trend Paul speaks of, his models pose in the TWA flight tubes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632429776698-SF3GVUIOOUY1DCT1CECU/IMG_0923.jpg</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Isobel Arrojo, niece of Nick and former Vidal Sassoon Creative Director who is now team leader in our BK salon, demonstrates modern creative ways to style a bob.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632424793314-YA4V3O5MZ5TG17UP9IRC/IMG_0933+copy.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Isobel’s presentation also includes this grungy rock and roll look with all layers to the center point to amplify the concave shape.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632425028358-IN849Q1WAUPIEIBHEUMW/IMG_0953.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Isobel's models show off grungy glamor behind the scenes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632425162419-701LRF1B5276EMFI57II/IMG_0983.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>ARROJO Ambassadors Art Team featuring Derek Maldonado (centre-back), Morgan Reed (left) and Stephen Adams (right) display incredible synergy and skill during their modern creative cutting presentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632427169646-0WZHDT9FTS2QZ0ULXLB9/IMG_1005.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632425704477-LDCW39YOEC22USBX29GE/IMG_1000.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>A business panel featuring Karen Gordon (President Cosmetologists Chicago), Richard Daly (Owner Richard Salon, NY), Ginger Boyle (owner Plant Salon, LA), and Joe DiFalco (Partnerships &amp; Development Manager, Phorest Software) discuss the future of the industry we love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632427278031-0MG4R516H8ACVELTSN9Z/IMG_1026.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Kirill Hairfcker closes Expo with a mind-expanding presentation offering a fresh perspective on creative cutting and design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632428304883-JT0CCLCJGO9LHM0TUR2Y/IMG_1027.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Maria HairFcker pairs neon colors with ribbed textures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632428505485-1WTQ4OQZC04QR9FY4G9K/IMG_1036.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Kiril Hairfcker closes by clipping paper clips!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632428754151-8KHWTBOQX0X2354N2YT4/IMG_0743.JPG</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Thanks to everyone who joined us as Expo took flight at the TWA!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1632486335451-01J2UBXIDTQHRWK05U3I/Logo-LP-noir.jpg</image:loc>
      <image:title>Stories - Jet-Fueled Inspiration at ARROJO EXPO 2021 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2021/7/28/class-of-21-takes-on-classic-cutting-with-nick-arrojo-paul-merritt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1627492035746-6JNUD1PVRBWFZ7ZUISCI/DSC02122.jpeg</image:loc>
      <image:title>Stories - Class of 21 Takes On Classic Cutting With Nick Arrojo + Paul Merritt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1627493503360-S7AU7UV9X7LK1OPEL8BK/DSC02111.jpeg</image:loc>
      <image:title>Stories - Class of 21 Takes On Classic Cutting With Nick Arrojo + Paul Merritt - Make it stand out</image:title>
      <image:caption>Class attendees busy working on classic precision techniques on mannequins</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1627494444523-P6MIVK6LTJH7VT99IFH1/DSC02077.jpeg</image:loc>
      <image:title>Stories - Class of 21 Takes On Classic Cutting With Nick Arrojo + Paul Merritt - Make it stand out</image:title>
      <image:caption>Nick Arrojo demonstrates classic cutting skills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1627495281783-PGLH7ZJ2HPETG6PTKVQ4/Untitled+design+%2828%29.png</image:loc>
      <image:title>Stories - Class of 21 Takes On Classic Cutting With Nick Arrojo + Paul Merritt - Make it stand out</image:title>
      <image:caption>A class attendee (left) practices the precision cutting techniques previously demonstrated by Nick (right)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1627496632271-D4FS1KSUAU66P2HRONZQ/DSC02126.jpeg</image:loc>
      <image:title>Stories - Class of 21 Takes On Classic Cutting With Nick Arrojo + Paul Merritt - Make it stand out</image:title>
      <image:caption>One lesson we teach at ARROJO Cosmetology School is that hairdressers must practice life-long learning to be inspired and successful. So we were delighted to have six of our school graduates on the class. Here they are with Nick Arrojo (center) and Paul Merritt (2nd from the right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56c4a0f3746fb928b56256e3/1627496788790-KJB5I4JF7UPY8U7VPON8/DSC02123.jpeg</image:loc>
      <image:title>Stories - Class of 21 Takes On Classic Cutting With Nick Arrojo + Paul Merritt - Make it stand out</image:title>
      <image:caption>At ARROJO Advanced Academy, Love Is In The Hair!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.arrojopro.com/features/2019/10/30/inspired-lights-a-fire-in-the-heart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
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      <image:title>Stories - INSPIRED Lights a Fire In the Heart</image:title>
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      <image:title>Stories - INSPIRED Lights a Fire In the Heart</image:title>
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      <image:title>Stories - INSPIRED Lights a Fire In the Heart</image:title>
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      <image:title>Store - Round Brush - ARROJO round brush</image:title>
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      <image:title>Store - Premium Beech Wood Detangling Brush</image:title>
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      <image:title>Store - Round Paddle Brush</image:title>
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      <image:title>Store - Round Paddle Brush - ARROJO round paddle brush</image:title>
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      <image:title>Store - ARROJO Razor - ARROJO razor</image:title>
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      <image:title>Store - Triple-Barrel Mermaid Waving Wand</image:title>
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      <image:title>Store - 2” Blowout Brush</image:title>
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      <image:title>Store - AP-C450 White Ceramic Smoothing Iron</image:title>
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