ARROJO champions a bigger vision of hairdressing.
It should build careers.
Create community.
Inspire people.
Shape culture.
ARROJO X celebrates that spirit and looks toward what comes next.
A new gathering for the ARROJO creative community—and those discovering it for the first time.
Two days of inspiring presentations, artistic exchange, fresh thinking, human connection, and a big splash of fun.
Artists
Ambassadors
Salon teams
New voices
For people who believe hairdressing should feel exciting.
As we celebrate 25 years of ARROJO, we invite you to shape the next chapter with us.
X ITINERARY
SATURDAY, SEPTEMBER 19
8:00 PM
Welcome Gathering
The weekend begins.
Join fellow artists, Ambassadors, salon leaders, and new voices for an informal evening of conversation, connection, and celebration. Meet old friends, make new ones, and settle into the spirit of ARROJO X before the main event.
SUNDAY, SEPTEMBER 20
@ARROJO Academy NYC
10:30 AM
Breakfast & Meet + Greet
Coffee. Conversation. Community.
Ease into the day with breakfast and an opportunity to connect with fellow guests and the ARROJO team.
11:15 AM
Welcome to ARROJO X
Nick Arrojo
An opening conversation about creativity, community, and the ideas shaping the future of our craft.
11:30 AM
The Men’s Trend Report
Paul Merritt
An exploration of the cuts, grooming ideas, and cultural influences shaping modern men’s hair.
12:15 PM
The Making of Modern Hair Color
Gina Arrojo
A journey through the innovations, ideas, and cultural shifts that created modern hair color. Beginning with a brief look at our centuries-old desire to change hair color, Gina traces the story from the invention of modern hair dye to the products, techniques, and creative breakthroughs that transformed the industry.
1:00 PM
Lunch
A chance to relax, connect, and continue the conversation.
2:00 PM
ARROJO Trend Release 2027
ARROJO Creative Team
The cuts, textures, shapes, and movements defining hair today—and the ideas shaping where beauty goes next.
6:00 PM
The Dinner Party
A memorable setting. Inspiring company.
Join fellow artists, Ambassadors, and friends for an evening of conversation, connection, and community.
Share stories, exchange ideas, and enjoy one of New York City’s special spaces before the celebration continues into the night.
8:00 PM – 10:00 PM
Cocktail Soirée: A New York Evening
Cocktails. Conversation. Music. Unexpected moments.
As the city lights up, we’ll gather in a remarkable New York setting for an evening of connection, celebration, and creative exchange.
Expect great company, memorable moments, and a few surprises along the way.
MONDAY, SEPTEMBER 21
On location in NYC
10:00 AM
Breakfast
Coffee. Conversation. What’s next?
Connect with fellow guests before the day’s presentations begin.
10:30 AM
The Art of Transformation
Neil Lucas
Celebrity Wig Artist, Designer & Educator
A live exploration of synthetic wig artistry with the stylist behind looks for Doja Cat, Michelle Visage, Shea Couleé, Roseanne Barr, and many of the world’s leading drag artists. Watch Neil transform synthetic hair through editorial styling, technical precision, and fearless creativity. Along the way, he’ll reveal how shape, texture, and character can redefine a look, inspire self-expression, and influence confidence and identity.
11:15 AM
Creative Catalyst
Industry Disrupter TBA
Inspiration arrives in many forms.
A fresh perspective from beyond the ARROJO stage designed to provoke thought, spark new ideas, and expand what’s possible.
12:00 PM
Lunch, Book Signing & Psychic Readings
Good conversation. New discoveries. A glimpse of what might lie ahead.
Join us for lunch, meet presenters, explore products, and experience one of ARROJO X’s most unexpected moments.
1:00 PM
In Conversation
Cultural Influencer TBA
A candid discussion with a creative leader whose work has helped shape culture, challenge convention, and inspire others to think differently.
2:00 PM
A Look to the Future
Nick Arrojo
What’s next for hairdressing?
An open conversation about the opportunities ahead, the role creativity will play in shaping them, and how together we can help define the next chapter of our industry.
2:45 PM
Q&A
Questions. Ideas. Reflections.
A final opportunity to engage with presenters and continue the conversation.
3:00 PM
Closing Remarks
Nick Arrojo
A look back at the weekend and a toast to what comes next.
Tickets — $399
Early Bird till July 23rd - $349
