ARROJO champions a bigger vision of hairdressing.
It should build careers.
Create community.
Inspire people.
Shape culture.
ARROJO X celebrates that spirit and looks toward what comes next.
A new gathering for the ARROJO creative community—and those discovering it for the first time.
Two days of inspiring presentations, artistic exchange, fresh thinking, human connection, and a big splash of fun.
Artists
Ambassadors
Salon teams
New voices
For people who believe hairdressing should feel exciting.
As we celebrate 25 years of ARROJO, we invite you to shape the next chapter with us.
X ITINERARY
SATURDAY, SEPTEMBER 19
8:00 PM
Welcome Gathering
Westville · 333 Hudson Street, New York
A beloved West Village neighborhood haunt and ARROJO Team favorite. Join us to celebrate the beginning of X, reconnect with old friends, meet new ones, and settle into the creative spirit of the weekend.
SUNDAY, SEPTEMBER 20
@ARROJO Academy NYC
180 Varick Street, New York
10:30 AM
Breakfast Coffee and Pastries
Coffee. Conversation. Community. Ease into the day over breakfast with fellow guests and the ARROJO Team. Connect, exchange ideas, and get ready for the presentations ahead.
11:00 AM
Welcome to ARROJO X
Nick Arrojo
Nick opens X with thoughts on creativity, community, and the ideas shaping the future of our craft, setting the stage for two days of inspiration and exchange.
11:15 AM
The Men’s Trend Report
Paul Merritt
Explore the cuts, grooming ideas, cultural influences, and changing attitudes defining modern men’s hair—and what they reveal about where the category is heading next.
12:15 PM
The Making and the Future of Modern Hair Color
Gina Arrojo
Gina traces the innovations, personalities, and cultural shifts that created modern hair color, then brings the story into the present with a live model demonstration expressing her vision for what comes next.
1:00 PM
New York Pizza Lunch
here’s pizza. And then there’s New York pizza. We’ll pile up the pies and salads from LTD, an iconic NYC pizza destination, while you relax, connect, and continue the conversation.
1:45 PM
ARROJO Trend Release 2027
ARROJO Creative Team
Featuring the first look at American Wave 3.0—a new fragrance-free, clean and green, high-performance permanent texturizer—the ARROJO Creative Team unveils the ideas, techniques, and cultural influences shaping our trend vision for 2027.
5:30 PM
The Dinner Party
Ferdi · 15 Seventh Avenue, New York
ARROJO is a family of passionate hairdressers. In that spirit, we gather at Ferdi, a family-owned Italian restaurant, for a catered sit-down dinner filled with great food, stories, and connection.
8:30 PM – Midnight
Nightcap at a Local Bar
MONDAY, SEPTEMBER 21
CAPSULE Studio · 873 Broadway, New York
A Moving Interactive Experience
Rather than a traditional sit-down program, Monday moves fluidly through live demonstrations, conversations, creative encounters, lunch, products, and unexpected experiences. Guests are encouraged to explore, engage, ask questions, and follow the energy of the room. Start times are approximate, allowing each moment to develop naturally.
10:30 AM
Breakfast Coffee and Pastries
Begin the final day in a legendary New York loft space. Connect over breakfast before another lineup of unexpected ideas, inspiring artists, and future-facing presentations.
11:00 AM
Music Takes You Up
Paul Bauman
A musical start to the day.
11:30 AM
The Art of Transformation
Neill Lucas — Celebrity Wig Artist, Designer and Educator
Watch the artist behind looks for Doja Cat, Michelle Visage, Shea Couleé, Roseanne Barr, and leading drag performers transform synthetic hair live. Neill reveals how fearless creativity, technical precision, shape, and character can redefine a look.
Approx. 12:30 PM
In Conversation The Courage to Do Things Differently
Cole King — Support Your Local Hairdresser · Morgan Reed — Morgan Salon · Steve Ferreira — Steve’s 535 Precision Barbering
What does it take to challenge convention and turn an original idea into a movement? Three industry disruptors share the risks, breakthroughs, and defining decisions behind their work in a candid conversation about building culture and creating change.
Approx. 1:15 PM
The Art of Reinvention
Nikki York — Serial Entrepreneur, Former Creative Director & Creator of the A to G Method™
After a career spanning advertising, technology, beauty, and real estate, Nikki York discovered that every big transformation follows a similar path. In this fiery, personal talk, she shows hairdressers how the creative instincts they use behind the chair can help turn bold ideas into real change—in their work, their businesses, and their lives.
Approx. 1:45 PM
Farm to Fabric A New Catalyst for Creative Innovation
Jen Adams — Choose Your Change · Julian Magazine
Choose Your Change and Julian Magazine bring their Farm-to-Fabric fashion concept to X. Discover how hemp textiles, emerging design, responsible production, and unexpected collaboration are opening new possibilities across beauty, fashion, and culture.
Approx. 2:15 PM
Cut to the Music
Nick Arrojo and Claire Edwards — Live Hair and Musical Performance
Violinist Claire Edwards and Nick Arrojo bring sound and shape together in a live performance. As Claire creates rhythm, texture, and emotion through music, Nick responds with the razor, shaping softness, movement, and separation. Two artists. Two instruments. One creative expression.
Approx. 2:45 PM
Q&A + Closing Toast
Questions. Ideas. Reflections. A final opportunity to engage with the weekend’s presenters, reflect on X, and raise a glass to the future. We close by celebrating the people, ideas, and shared creative energy that made it possible.
Tickets — $399
Early Bird till July 23rd - $349
